Firefox
A new wordmark and custom typeface for Firefox, building on the legibility-driven details and open accessibility of the Mozilla type family to harmonise with the iconic Firefox symbol while retaining clarity, character and distinction at every scale.
Credits
- Chris Nott
- Connie Wemyss
- Flo Runge
- Frankie Guzi
- Matt Burvill
- Will Rayner
- Will Richardson
Client
- Firefox
- JKR
Services
- Logo Design
- Type-led Branding
A Digital-first Wordmark
A fully custom wordmark, evolved from the bespoke typeface we developed for Mozilla Corporation. Engineered for versatility, the mark is optimized for seamless deployment across the entire Firefox brand landscape—from browser interfaces and app icons to marketing campaigns, merchandise, and partner integrations.
More Message, Less Width
The Firefox brand system uses a unique condensed cut of Mozilla Headline. Drawn from the same DNA as the core family, it tightens character width and proportions while preserving the distinctiveness and clarity of the original.
More Fire, More Fox!
Pairing with the new logomark and typeface is Kit, the new Firefox mascot designed by JKR—a character that personifies the brand’s curiosity, warmth, and momentum. Kit’s form language echoes the rebrand’s visual system: simplified geometry, expressive motion arcs, and a color palette calibrated to sit harmoniously with the Firefox gradients and UI neutrals. Built for versatility, Kit scales from micro UI stickers to campaign hero moments.
