Wild Pack Branding

In truth, a lot. The name perfectly encapsulates Wild Pack’s brand essence. "Wild" captures the ethos and attitude, embracing pets' wild nature and celebrating their instinctual behaviours. "Pack," on the other hand, signifies nourishment for pets, the physical packaging, and can even act as a call-to-action for their audience—urging everyone to join the Wild Pack!

The brand intentionally maintains a strong presence on the front of the packaging, strategically designed to catch attention in outdoor campaigns, online platforms, and within in-store freezers.

For Wild Pack to lead in the raw revolution, every facet of the brand toolkit must reflect this commitment. Wild Pack purple was deliberately chosen as the core colour. The lively secondary colour palette aims to stand out within the wider dog food category.

The toolkit is further amplified with a modern interpretation of the idiosyncratic British grotesque typeface style. Grotesques are most commonly known for their irregular and awkward forms (hence the name). The typeface utilises ‘wild’ alternate characters to infuse personality into headlines. A visual manifestation of their tongue-in-cheek tone-of-voice.

Wild Pack are here to motivate a movement, inspiring pet owners to unlock the potential of their furry companions. Their tone is energetic and purposeful, reflecting the adventurous spirit of the brand. From revolutionary slogans to more playful references, their words evoke a sense of belonging to a community that values unapologetic authenticity. Through their messaging, they encourage a shift towards a healthier, wilder lifestyle for pets and people alike.

Wild Pack adopts a perfectly imperfect, pop-flash photography style. Drawing inspiration from reportage and behind-the-scenes aesthetics, it captures candid moments and narrates authentic human stories. Aligned with the brand's adventurous and revolutionary character, it offers a distinct visual approach for showcasing products, people, ingredients, and pets.

The Wild Pack website encapsulates the brand's essence in its truest form, particularly within the eCommerce journey.From the unique tone of voice reflected in the meal plan quiz – a playful way to identify whether your furry friend leans towards chonky or svelte.

Raw dog food is just the beginning for Wild Pack. The brand was strategically developed to accommodate broader ambitions, including expanding into additional food lines and a comprehensive lifestyle brand. This way, every pet and their parent can seamlessly integrate the Wild Pack into every facet of their lives.